Top Tips by Digital Marketing Agency in India to Increase Traffic

As a digital marketing agency in India, there are a few things we keep adding to make our process complete. It is important that your digital marketing is completely process-driven to make it complete. Here are a few steps that you should follow to offer the right solution for any business.

#1 Start with Goal Definition

However basic this sounds, most companies make the biggest mistake of not having a smart goal. You cannot have simple statements like “I want to become a millionaire” as your goal. It has to have a timeline attached to it. Apart from that, you need to have a goal that can be measured by you. It is important to make it as doable and achievable as possible.

For instance, if you want to grow your sales by 50%, then you can define actions accordingly. That’s precisely why goal definition is important.

#2 Know your Audience

Another basic but very important aspect of digital marketing. We have seen a lot of companies position themselves without really investing in knowing their target audience.

What does positioning mean? It means you tell your customers what they will achieve if they are associated with your business. However, most companies simply position themselves the wrong way, which leads to audiences moving away from them.

Know what your target market likes, and you can develop content accordingly. you can also position your brand in a way that will impress your audience.

#3 Have a Budget

This is a very critical part that we are very likely to ignore. If we don’t have a budget defined for each channel, we will hit the roof and would be spending a bit too much.

However, figure out what is very important for your business. For instance, if you get maximum traction on Facebook, you might want to invest a little more on this channel. So, plan your budget accordingly. If you start giving equal budget to all, you might eventually spend a lot more than planned.

Budget should be given more thought than you think important. List down all the channels that you are possibly promoting on.

#4 Create Relevant Content

For every business that wants to ensure good digital marketing results, it is important that you create quality and relevant content. It should be something that would interest the users. You need to engage them with relevant and important contents.

For instance, your blog may have information that connects with the user but, it is not engaging. You need to promote your social media posts in a way that would connect with the end users.

Take a lot of time to create content that helps users know your brand better.

#5 Keywords are Important

No digital marketing agency in India would tell you that you can promote without keywords. Remember, it is very important that you invest your time and energy in finding the apt keywords that connect with your audience.

Look for keyword planning tools that will make your life easy and hassle-free. You will know what the audience is looking for, and it will eventually help you maximize the outcome.

Also Read: Content Marketing vs. Digital Marketing – What Are the Differences and Which One to Choose?

Choosing the right digital marketing agency in India will make your life simpler. You wont need to perform any of these activities in-house and you can focus on making your core business better.

5 Ways a Social Media Management Agency Helps to Drive Conversions

Today we are in an era of digitization. The purchasing power of social consumers is now more than ever. Facebook and Instagram have become the most searched channels if you wish to purchase products online. So it is imperative that you align your business goals with a thorough social strategy.


Businesses looking to grow in today’s time need to have an effective social conversion strategy to gather more customers. Thus, the role of social media management agency has become more vital than ever.

Below listed are ways in which a social media management agency aids in driving consumers.

1. Mobile friendly and seamless landing pages


With shopping and surfing on mobile e-commerce on the uptrend, it is a growing need for brands to appeal to their consumers on-the-go. Social media management agency will aid your brand to create a seamless experience on your landing page for your consumers. Your landing page should have no interruption, easy to navigate, and should be mobile-friendly. You can also test your landing page via google to assess its performance and conversion.


2. Get more eyes on your promotions via video


A product video is one of the best ways to optimize your social media conversion rate. Social media management agency will help create descriptive and attractive videos of your product to drive more sales. Videos not only exhibit your product but also helps to grab eyeballs to your webpage. These agencies will help you make better and creative commercials that are indispensable for a good social media marketing plan.


3. Include compelling calls to action


Social media management agency will aid you to make captivating calls to action by making small changes to your captions and profiles. These agencies will persuade your followers to check and see your promotions and gain more traction and drive more sales. They come up with innovative ways, such as tag-a-friend posts and other less salesy messages to make your social media posts engaging for the consumer.


4. Split test your social posts


This is one of the main roles of a social media management agency. They will study your marketing metric and look at your content to analyze the conversion rate of your consumers. These agencies will help you determine what kind of data scores the most clicks, engagement, and traffic to your webpage. They will also study what is the best time for your brand to put out the “post” for it to receive maximum engagement. A good social media management agency will also review what are your best performing posts and on which platforms you drive maximum traffic.


5. Be consistent with your branding


These agencies will aid in making your user experience consistent and user-friendly. They will identify where your customers are coming from and help you to target them better. They will make all the creative elements on your webpages such as imagery, tone, and color scheme more consistent for a better experience. This may seem insignificant but it will help convert more customers in the longer run.



The role of social media marketing agency in increasing your customer base and driving conversions has become indispensable. These agencies can help you formulate a simple social media strategy and achieve higher profitability at cost-effective prices.

Different Types of Content Writing Services for Your Website

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Good content is the cornerstone of an effective online marketing strategy. It is through high-quality content that you can establish yourself as an expert in your field. The importance of content cannot be undermined as most online shoppers read about a brand or product before making a purchase decision. After all, content is the medium through which a brand informs, educates and convinces a reader to purchase their product or service. Therefore, content writing services are in great demand by organizations the world over.

Here are the different types of content writing services that you can avail:-

• Technical Writing –As the name suggests, this includes writing on a wide variety of technical niches, from robotics to computer science to hardware and software development. It requires a technical background in order to have a thorough understanding of technical subjects. A technical writer presents complex information in a presentable and readable way, so that it is easily understood by readers. Apart from excellent English language skills and writing ability, it requires a sound understanding of technical terms or a technical background. For instance, if you’re a software development company, you would need to hire a technical writer to explain the features of your software to the audience through the writing.

• SEO Writing – An SEO writer is someone who writes for online portals like websites, social media sites, blogs, articles etc. They are also known as web content writers. They are called SEO writers because they have a basic understanding of SEO and digital marketing, and are aware of content writing best practices that make a website rank high on search engines. The objective of SEO writing is to make the website or content search engine friendly so it can rank high. It adheres to the strict guidelines set by Google, regarding optimization, inclusion of keyword, links etc. 

• Press Release – Among the various content writing services, creating press releases is quite important too. A press release, as most of you would know, relates to the announcement of some new product, launch of a new service or any other happenings within the organization. E-releases are an excellent way to inform your online audience about the launch of a new product or service. An online press release fulfils three purposes:-

1. To let people know about a specific event
2. To let people know about your company/business
3. Promote your product/services

• Ghost-writing – Ghost-writing is when the writer produces a piece of content on behalf of a business or individual and lets them use it in their name. The writer gets paid for his/her work but has no copyright to the piece. 

To conclude, there are different types of content writers available in the market today. You can either choose a content writing company that specializes in the kind of writing you want or hire a freelancer as per your need. Whether you hire an agency or a freelance writer, ensure that they are aware of content writing tips and best practices so as to produce effective content that doesn’t just educate but also engage and convert the readers.