5 Ways a Social Media Management Agency Helps to Drive Conversions

Today we are in an era of digitization. The purchasing power of social consumers is now more than ever. Facebook and Instagram have become the most searched channels if you wish to purchase products online. So it is imperative that you align your business goals with a thorough social strategy.


Businesses looking to grow in today’s time need to have an effective social conversion strategy to gather more customers. Thus, the role of social media management agency has become more vital than ever.

Below listed are ways in which a social media management agency aids in driving consumers.

1. Mobile friendly and seamless landing pages


With shopping and surfing on mobile e-commerce on the uptrend, it is a growing need for brands to appeal to their consumers on-the-go. Social media management agency will aid your brand to create a seamless experience on your landing page for your consumers. Your landing page should have no interruption, easy to navigate, and should be mobile-friendly. You can also test your landing page via google to assess its performance and conversion.


2. Get more eyes on your promotions via video


A product video is one of the best ways to optimize your social media conversion rate. Social media management agency will help create descriptive and attractive videos of your product to drive more sales. Videos not only exhibit your product but also helps to grab eyeballs to your webpage. These agencies will help you make better and creative commercials that are indispensable for a good social media marketing plan.


3. Include compelling calls to action


Social media management agency will aid you to make captivating calls to action by making small changes to your captions and profiles. These agencies will persuade your followers to check and see your promotions and gain more traction and drive more sales. They come up with innovative ways, such as tag-a-friend posts and other less salesy messages to make your social media posts engaging for the consumer.


4. Split test your social posts


This is one of the main roles of a social media management agency. They will study your marketing metric and look at your content to analyze the conversion rate of your consumers. These agencies will help you determine what kind of data scores the most clicks, engagement, and traffic to your webpage. They will also study what is the best time for your brand to put out the “post” for it to receive maximum engagement. A good social media management agency will also review what are your best performing posts and on which platforms you drive maximum traffic.


5. Be consistent with your branding


These agencies will aid in making your user experience consistent and user-friendly. They will identify where your customers are coming from and help you to target them better. They will make all the creative elements on your webpages such as imagery, tone, and color scheme more consistent for a better experience. This may seem insignificant but it will help convert more customers in the longer run.



The role of social media marketing agency in increasing your customer base and driving conversions has become indispensable. These agencies can help you formulate a simple social media strategy and achieve higher profitability at cost-effective prices.

Different Types of Content Writing Services for Your Website

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Good content is the cornerstone of an effective online marketing strategy. It is through high-quality content that you can establish yourself as an expert in your field. The importance of content cannot be undermined as most online shoppers read about a brand or product before making a purchase decision. After all, content is the medium through which a brand informs, educates and convinces a reader to purchase their product or service. Therefore, content writing services are in great demand by organizations the world over.

Here are the different types of content writing services that you can avail:-

• Technical Writing –As the name suggests, this includes writing on a wide variety of technical niches, from robotics to computer science to hardware and software development. It requires a technical background in order to have a thorough understanding of technical subjects. A technical writer presents complex information in a presentable and readable way, so that it is easily understood by readers. Apart from excellent English language skills and writing ability, it requires a sound understanding of technical terms or a technical background. For instance, if you’re a software development company, you would need to hire a technical writer to explain the features of your software to the audience through the writing.

• SEO Writing – An SEO writer is someone who writes for online portals like websites, social media sites, blogs, articles etc. They are also known as web content writers. They are called SEO writers because they have a basic understanding of SEO and digital marketing, and are aware of content writing best practices that make a website rank high on search engines. The objective of SEO writing is to make the website or content search engine friendly so it can rank high. It adheres to the strict guidelines set by Google, regarding optimization, inclusion of keyword, links etc. 

• Press Release – Among the various content writing services, creating press releases is quite important too. A press release, as most of you would know, relates to the announcement of some new product, launch of a new service or any other happenings within the organization. E-releases are an excellent way to inform your online audience about the launch of a new product or service. An online press release fulfils three purposes:-

1. To let people know about a specific event
2. To let people know about your company/business
3. Promote your product/services

• Ghost-writing – Ghost-writing is when the writer produces a piece of content on behalf of a business or individual and lets them use it in their name. The writer gets paid for his/her work but has no copyright to the piece. 

To conclude, there are different types of content writers available in the market today. You can either choose a content writing company that specializes in the kind of writing you want or hire a freelancer as per your need. Whether you hire an agency or a freelance writer, ensure that they are aware of content writing tips and best practices so as to produce effective content that doesn’t just educate but also engage and convert the readers.